When I was 16, I began to offer graphic design and music composition services.
I had a blackberry & I had not yet discovered moleskine. That was pre-iPhone.
I would meet my cousin on the campus of Roll Tide, using his login to access Adobe CS3.
I didn’t have any sense of direction & I wasn’t looking for it yet.
Design was something fun that could get me a few dollars.
My dad was a photographer when I was a kid.
His photos introduced me to proportion.
Eventually, I borrowed his camera to offer photography too.
I started to develop ideas about business strategy through these first hand, teenage observations. I knew that something was preventing sustainable progress amongst the small groups for whom I had been designing despite the successes of each prior project. Unknowingly, these became my initial case studies…